OUTDATED FUTURE

 

branding, experience design, Typography, web design

Instructor: Dermot Mac Cormack

Outdated Future is a fictional exhibition on the utopia building—the Nakagin Capsule Tower in Tokyo, Japan designed by Kisho Kurokawa. The exhibition focuses on the history of the tower, and how it descends from being a symbol of the Futuristic at that time to a
worn-down tower that almost got demolished nowadays.

This is also how I came up with the name “Outdated Future”. By using oxymoron, I want to show the irony behind the fate of the tower.

This project contains a promotional video, a catalog, a website and an app.

Research

 

Nakagin capsule tower is a residential and office tower located in Ginza, Japan. The tower was put together by 140 replaceable capsules that each function as an individual room.
With the idea and futuristic look of the tower, it was considered as a possible representation of the future. However, due to the rapid changing of urban life, the tower fails to follow the designer original intent and becomes an awkward existence in the center of the Tokyo.

Logo Development

 

I designed the logo in this way to mimic the shape of the capsules, and it is also a shape
I used repeatedly for the whole exhibition.

Style Tile

 

Catalog

 

The catalog was also designed as a square shape to mimic the shape of the capsules.

Inside the cut out in the middle of the catalog, there is a 2 x 2 inches flipping book,
and when you flip the pages, you can see the tower zooming in and out.

I wanted it to be not only something the audience can read, but also something they can play with to make the experience more interesting.

Website

 

App

 

One of the things that is different from the website is the app also gives the users a VR experience of what the inside of the capsules look like.

Wayfinding

 

Promotional Video