Daily Band


Instructor Caleb Briggs Heisey

Daily Band is a fictional brand for rubber bands. The idea of Daily Band is to make boring daily objects become interesting to look at by connecting two unrelated things together—hair and rubber bands. With the whimsical illustration on the packaging, it can be a product that not only serves the purpose of office supply, but also a decoration on the table.


The width of the rubber band bewteen the characters’ fingers also indicates the different size of the rubber band inside the package.