OH!

brand identity, packaging

Instructor Caleb Briggs Heisey

Oh! is a fictional craft soda brand. The mission of “Oh!” is to surprise people. As a craft soda company, This brand gives consumers, especially those who think healthy beverages means sacrificing taste, the sweetness they expect from regular artificial soda.The word “Oh!” indicates the reaction people have after tasting the products for the first time. The overall message is summed up by the tagline  “A surprise every sip”.

The overall style of the brand is bright and playful.
I choose to use simple illustrations of the ingredients with bright colors to tell people that these sodas are natural and tasty at the same time.