brand identity, packaging
Instructor Caleb Briggs Heisey
Oh! is a fictional craft soda brand. The mission of “Oh!” is to surprise people. As a craft soda company, This brand gives consumers, especially those who think healthy beverages means sacrificing taste, the sweetness they expect from regular artificial soda.The word “Oh!” indicates the reaction people have after tasting the products for the first time. The overall message is summed up by the tagline — “A surprise every sip”.