FIZZI

Brand identity, packaging

INSTRUCTOR CALEB BRIGGS HEISEY

Fizzi is a fictional craft soda brand. The goal is to design a brand to make the consumers feel they are king or queen in their own soda “realm”.

The brand is mainly focusing on age group from 20 to 30. I chose to illustrate less expressive characters dressed up like different ingredient on each package. Since the brand is targeting young adults, I want the brand to have a style that is whimsical but not too elementary at the same time.

The bubbles above the characters’ heads not only give a fizzy feeling, but also emphasize the idea of having your mind levitating to another dimension.

The logo is a cap facing up looking like a crown, which is not just a representation of how good the brand is, but also a hope for people who drink the soda to feel special.